When Susie asked me to assist her in setting up a blog, I had a blank canvas. Having been given some examples of what she was after, I formed some sample logos that I hoped would set the tone for the website.
Pink seemed an obvious option, given the nature of the blog. With a light and dark shade plus a mid-grey, the blog took shape as a clear and clean interface.
Despite not being a common combination, I knew what Susie meant when she asked for something sophisticated, yet informal. The use of a handwriting script font was the perfect balance of both.
When looking at Wordpress templates for the blog, I felt it was essential to use one which was responsive and would resize on tablets and phones. With a target audience of twentysomethings it really was an imperative function.
The navigation was kept simple, like the design. Just three pages were needed and this keeps the blog from looking cluttered.